Working positively with the media – newspapers, magazines, radio, TV – is one of the best ways for the Miscarriage Association and our media volunteers to raise public awareness about miscarriage, ectopic and molar pregnancy.
(Below, we use the word “miscarriage” to cover all of these kinds of pregnancy loss.)
It gives us the opportunity to:
- talk about how people feel when they have had a miscarriage – or when they’re trying again
- provide clear information about miscarriage: especially how often it happens, causes and treatment
- let people know about the Miscarriage Association – somewhere they can turn to for help
- encourage people to support our work:
- by donating money
- by offering time or skills
In the section below, we tell you more about what is involved in being a media volunteer.
What journalists want
There are two main things that journalists are looking for:
- Information or comment: perhaps after a news story about a celebrity’s miscarriage, or about new research, or about poor care.
- A personal story: either as a feature on its own, or to add a personal flavour (or case study) to another item in the print, broadcast or online media. In these cases, we look for the right media volunteer.
Could you be a media volunteer for the M.A.?
- We are looking for people (based in the UK) who feel comfortable enough to talk publicly about their own experience of miscarriage, ectopic or molar pregnancy. (That may be the woman who has miscarried or her partner or both).
- We will ask you to complete a media interview form which can tell us more about you, your experience of miscarriage, what kind of media you’re willing to talk to and anything else you want to add. A photo can be helpful, but it’s not essential.
What we guarantee
- If you join our media volunteer team, we will never give your name and/or number to a journalist without having asked you first.
- We will never push you to do any interview which you’re uncomfortable with. We’ll either try someone else or simply tell the journalist that we can’t come up with someone.
Thinking of being a media volunteer?
If you are considering joining our media volunteer team, we hope the following points will help you to make a decision and, if it’s positive, to get the most out of your interview/s:
- Make sure that your nearest and dearest is/are comfortable with you talking to the media.
- Media people are looking for human interest (i.e. personal stories) and something to grab their readers/listeners/viewers. They will be contacting you to get these personal angles on which to “hang” the press release information they already have or to illustrate a piece they’re doing on something else.
- You need to decide in advance how much of your personal story you want to divulge, so that you don’t get drawn into saying more than you want.
- You need to think about whether this is a paper/magazine/programme which you’re comfortable with. If it’s one you generally don’t trust or dislike, then you might not want to be interviewed, or you might want to talk it through first with someone else.
- Do avoid naming professionals who you feel gave poor treatment or care. On the other hand, do give positive publicity to professionals, hospitals etc. who gave good care.
- You may be asked why the Miscarriage Association is important. Have a sentence or two prepared, e.g. “It’s vital to give people/women/couples in this situation support and information if they ‘re not getting it from those around them” – or something that rings true for you.
- If you’re not asked about the M.A., try and mention it if you can! Remind them that many people need to talk to someone and get information and that we can help.