Babyloss Awareness Week
Babyloss Awareness Week is held annually from 9 to 15 October. It’s a special opportunity to mark the brief lives of babies lost in pregnancy or at or soon after birth.
During the week, we work with a number of charities to raise public awareness of the key issues affecting those who have lost a baby: the emotional impact of loss, the quality of care, pregnancy after loss and so on. We share information about remembrance and awareness events around the UK.
In addition, each year we work to raise awareness of issues that are especially important to people affected by early and late miscarriage, ectopic pregnancy and molar pregnancy.
Awareness Week 2015
In 2015, we focused on breaking the silence about pregnancy loss, asking people who had experienced a loss to share the helpful things that their friends and family had said. You can see some of the results here.
We also noticed that for many people, what was said wasn’t so important as the fact that someone had listened, and this became the focus of our 2016 campaign.
In 2016, we encouraged our supporters to spread the message that while pregnancy loss can be a very upsetting experience, it doesn’t have to be a lonely one.
With the hashtag #heretolisten, we launched a new animation to let people know how much listening can help and encouraged use of our helpline and online support.
Awareness Week 2017
In 2017, we are working with an even wider group of charities to highlight the emotional impact of pregnancy and baby loss, and to seek government and health service backing for better bereavement care across the UK. We’ll be tying this in with the first draft of a national bereavement care pathway for people affected by pregnancy and baby loss.
We’ll also be launching a brand new animation, following the theme of Simply Say , providing another chance to let family and friends know what can help – and what doesn’t – after the loss of a baby in pregnancy. And we’ll be supporting the joint charities’ ‘Break the Silence’ campaign, and encouraging people to wear our shared Babyloss pin badge.
We look forward to telling you more over the next few weeks: on this page, in our news section and on social media.
Wave of Light
Every year, on October 15 (International Pregnancy and Infant Loss Awareness Day), people from around the world are invited to light a candle or candles, at 7 p.m. local time, creating a Wave of Light in memory of babies who have died too soon.
In 2016, we created a video of images shared online, with Itty Bitty Beats’ beautiful song ‘The Last Lullaby’ as its soundtrack. We hope many of you will share your photos on our Facebook page this year too, so we can create another special video of shared memories.