Miles That Matter

Can you make Miles Matter for the Miscarriage Association?

Like many charities, the M.A. has been hit hard by the Covid 19 crisis, with fundraising events cancelled and donations down.  Yet figures show that people need us more than ever, with requests for support and information up by almost 40% since March.

We’re asking if you can help us to continue to be there for people when they need us most by joining in the new Miles That Matter challenge.

To run our helpline – the cornerstone of our support services – for 100 days, it will cost just under £25,000.

Could you join Team M.A. and help us hit this milestone during the 100 days leading up to October 15th – the culmination of Baby Loss Awareness Week?


Our new ambassador and former Strictly professional Natalie Lowe says:

“I suffered two miscarriages and I was beyond devastated. I didn’t know where to turn, but the Miscarriage Association was there to help me through.

“I want people to know that they don’t have to go through pregnancy loss alone – the M.A. is there to listen and to help. That’s why I’m supporting the Miles That Matter challenge to raise £25,000 to help fund the M.A.’s helpline for the next 100 days.

“I’m going to be pulling on my trainers and I’d love you to be part of Team M.A., too.”


How can you join Natalie and help the Miscarriage Association?   

It’s easy to get involved! You can make miles matter by taking on a running, walking, cycling or swimming challenge for the M.A. Or, if you’d prefer, you can simply make a donation to add to the overall team effort here.

Miles That Matter launched on July 7  when we first asked our supporters to take on a miles-based challenge of their choosing, to be completed at any time between July 7 and October 15.  We’re hoping that we can announce hitting our fundraising target during Baby Loss Awareness week, so there is still plenty of time to get involved!

Here are some ideas to get you started:

You could even make it a team effort and take on a sponsored walk or run, adding all of your distances together. (Please, of course, be mindful of the latest social distancing guidance when doing any of these challenges).

You could get people to sponsor you either by the mile or for your overall total. Every penny you can raise will help fund our helpline costs, enabling us to carry on helping people through the hardest of times.

Join Team M. A. 

All you need to do to help us reach our target is to create your own fundraising page on Just Giving by adding it here. You’ll automatically become part of Team M.A. and your page, along with those of other team members, will link to the overall Miles That Matter site so you can see how your combined efforts are helping us reach our total.

Thank you!

And remember, if you’re not able to do the challenge this time round, but would still like to donate to the helpline you can do that by clicking here.

About our helpline

Our helpline support workers are there for people affected by miscarriage, ectopic pregnancy or molar pregnancy and provide support and information by telephone, email and live chat.

Salaries and other employment costs for the helpline staff for a 100 day period, amount to £24,688 – not including other costs such as rent, utilities, training and development, information resources, website administration, online forum moderation, awareness campaigning and all the other ways we aim to help those struggling with pregnancy loss.

We receive no statutory funding and we rely almost entirely on individual donations and volunteer fundraisers.

For any queries about Miles That Matter, contact Fundraising Manager Karn Dyson via, and if you would like to speak to a support worker, click here  for details of how to get in touch.