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Baby Loss Awareness Week

Baby Loss Awareness Week is held annually from 9 to 15 October. It’s a special opportunity to mark the lives of babies lost in pregnancy or at or soon after birth.

During the week, we work with a number of charities (more than 60 in 2018) to raise awareness amongst the public, healthcare professionals and parliamentarians of the key issues affecting those who have lost a baby:  the emotional impact of loss, the quality of care, pregnancy after loss and so on.

Each year we work to raise awareness of issues that are especially important to people affected by early and late miscarriage, ectopic pregnancy and molar pregnancy.

We will be updating this page with information about the 2019 Baby Loss Week campaign and events later in the year.

Awareness Week 2018

Raising awareness with a new animation

During Baby Loss Awareness Week in 2018, we launched a very special new animation, created in collaboration with the other Baby Loss Awareness Week charities.

The aim of the animation is to help raise awareness about the impact of baby loss and to remember those babies lost during pregnancy, at or soon after birth and in infancy.

Please do continue to watch and share the animation and help us reach as many people as possible.


Some people choose to mark the week by wearing a pink and blue ribbon pin badge, which is available to purchase year-round from our online shop.

Twitter or Facebook users sometimes add a ‘Twibbon’, a virtual version of the baby loss awareness pin, to their profile picture.

Baby Loss Awareness Week events

A range of large and small events took place during Baby Loss Awareness Week 2018 and in the days leading up to it. These included a number of events focusing on baby loss and the National Bereavement Care Pathway at Westminster and in the devolved parliaments, as well as smaller special events across the UK.

We were also pleased to see a number of local buildings and landmarks lit up in pink and blue in support of the week.


On the first day of Baby Loss Awareness Week, our National Director, Ruth, hosted #BabyLossHour on Twitter. The discussion was about the physical experience of miscarriage, a topic that is rarely discussed openly, but is something that people quite often ask us about at the Miscarriage Association. Lots of people got involved, both women and their partners, and it was a very honest and supportive conversation.

#BabyLossHour is organised by Jess from The Legacy of Leo and usually runs every Tuesday evening.

Wave of Light

The final day of Baby Loss Awareness Week, 15 October, is also recognised as International Pregnancy & Infant Loss Remembrance Day. On this day many of our supporters take part in the International Wave of Light.

People around the world light a candle or candles at 7pm local time in memory of the baby or babies they have lost. Photos of these candles on social media create a wave of light that spreads across the globe. You can see a gallery of candles that were shared with us in 2018 on our Facebook page.

Keeping you updated

We’ll be sharing updates before and during the week here on our website and on social media. You can find us on Facebook, Twitter and Instagram.

You can also find more information about Baby Loss Awareness Week, including a list of the different charities involved, here.