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Baby Loss Awareness Week

Baby Loss Awareness Week is held annually from 9 to 15 October. It’s a special opportunity to mark the lives of babies lost in pregnancy or at or soon after birth.

During the week, we work with a number of charities (more than 60 this year) to raise awareness amongst the public, healthcare professionals and parliamentarians of the key issues affecting those who have lost a baby:  the emotional impact of loss, the quality of care, pregnancy after loss and so on.

Each year we work to raise awareness of issues that are especially important to people affected by early and late miscarriage, ectopic pregnancy and molar pregnancy.

Awareness Week 2018

Raising awareness with a new animation

We have launched a very special new animation this year. It has been created in collaboration with the other Baby Loss Awareness Week charities and we’re delighted to have been involved.

The aim is to help raise awareness about the impact of baby loss and to remember those babies lost during pregnancy, at or soon after birth and in infancy.

Please do watch and share the animation if you’d like to and help us reach as many people as possible.


You might like to mark the week by wearing a pink and blue ribbon pin badge.

And if you use Twitter or Facebook, you may also like to add a ‘Twibbon’, a virtual version of the baby loss awareness pin, to your profile picture.


There is a range of large and small events taking place during Baby Loss Awareness Week and in the days leading up to it. These include a number of events focusing on baby loss and the National Bereavement Care Pathway at Westminster and in the devolved parliaments, as well as smaller special events across the UK that you might like to attend.

You’ll find further details of these different types of events here.

Also keep a look out for any local buildings and landmarks lit up in pink and blue in support of the week.


On the first day of Baby Loss Awareness Week, our National Director, Ruth, hosted #BabyLossHour on Twitter. The discussion was about the physical experience of miscarriage, a topic that is rarely discussed openly, but is something that people quite often ask us about at the Miscarriage Association. Lots of people got involved, both women and their partners, and it was a very honest and supportive conversation.

#BabyLossHour is organised by Jess from The Legacy of Leo and usually runs every Tuesday evening, but is taking place every night during Baby Loss Awareness Week with a range of hosts and topics.

Do follow the hashtag, and get involved if you’d like to.

Wave of Light

The final day of Baby Loss Awareness Week, Monday 15 October, is also recognised as International Pregnancy & Infant Loss Remembrance Day. On this day you might like to take part in the international Wave of Light.

People around the world light a candle or candles at 7pm local time in memory of the baby or babies they have lost. Photos of these candles on social media create a wave of light that spreads across the globe. You can join this virtual wave of light by adding your photo at 7pm on Monday October 15, with the tag #WaveofLight.

Keeping you updated

We’ll be sharing updates before and during the week here on our website and on social media. You can find us on Facebook, Twitter and Instagram.

If you’d like to follow and take part in the online conversation, make sure you use the tag #BLAW2018.

You can also find more information about Baby Loss Awareness Week, including a list of the different charities involved, here.