Babyloss Awareness Week 2015

Babyloss Awareness Week is held annually from October 9 to 15. Organised by a number of pregnancy and baby loss charities*, it’s a special opportunity to mark the brief lives of babies lost in pregnancy, or during or shortly after birth.

This year, during Babyloss Awareness Week, the Miscarriage Association and our supporters want to say thank you. Thank you to the thousands of people, across the UK, who supported us when we experienced pregnancy loss. Thank you to the friends and family, the nurses and doctors, for what they said to help us through.

In doing so, we want to break the taboo around talking about miscarriage – and let the community know that there are things they can say to help someone who has had a loss.

Saying Thanks - Sample campaign picture


If you would like to get involved in this year’s campaign, we would like you to share something that someone said that helped you through. You can do this by:

  1. Taking a photo of you holding up a sign on which you’ve written: ‘Thank you for saying…’ and then your experience (eg. ‘Thank you for saying that you were sorry I’d lost my baby’). You can upload your photos to our Facebook page or email them to
  2. Making a quick video of yourself speaking to camera, finishing the phrase ‘Thank you for saying…’ You can upload these to your own YouTube channel and then send the link to us on
  3. Tweet your thank you message from your own twitter account, tagged #SayingThanksBLAW15.

We hope to bring together the submissions into a photo gallery and video playlist that we can share on International Babyloss Awareness Day (15 October 2015).

Babyloss Awareness Week pin badge

Babyloss Awareness Ribbons

We have Babyloss Awareness pin badges for sale in our online shop. Many of our supporters wear these during Babyloss Awareness Week, and have found them to be a conversation starter on the subject of pregnancy loss.

You might like to add a virtual Babyloss Awareness Twibbon to your Facebook or Twitter profile picture.

Wave of Light

At 7 p.m. (local time) on October 15 (International Pregnancy and Infant Loss Awareness Day), people from around the world will light a candle or candles, at 7pm creating a Wave of Light in memory of babies who have died too soon.

You can see our 2014 Wave of Light photo gallery on our Days that Matter website.

Support the Miscarriage Association

Every year, we talk to hundreds of people affected by baby loss: on our phone helpline, in our online forums and on email. You can help us continue this vital work, raising awareness and supporting those affected, by making a donation to the M.A. Text MISC11 £5 (or any other amount) to 70070 or find out other ways to donate.

Share your story

If you’re taking part in Babyloss Awareness Week this year – whether it’s by wearing a pin, taking part in a walk, or holding a sign – we’d love to publish what you’ve done and why on our Days That Matter site. Days That Matter is our project which is dedicated to recognising important dates related to baby loss. By sharing your story, you’ll help inspire others to get involved and help us raise awareness in the weeks and year ahead. To share your story and photos, email them to us on

Babyloss Awareness Week events

For updates on memorial services, walks and other activities, please see our list of Babyloss Awareness Week events or our Facebook page.

Press enquiries, including requests for case studies, should be directed to our office on or 01924 200795.

* Charities involved in Babyloss Awareness week include the Miscarriage Association, ARC (Antenatal Results and Choices), Bliss, the Ectopic Pregnancy Trust, Group B Strep Support and SANDS.