Babyloss Awareness Week 2016

Babyloss Awareness Week is held annually from October 9 to 15. Involving twenty-one pregnancy and baby loss charities* in the UK, it’s a special opportunity to mark the brief lives of babies lost in pregnancy or soon after birth.

We know that it’s not always easy to talk about these losses. A lot of people tell us that they wouldn’t know what to say. However, last year when we asked women and men who had experienced a loss to share the helpful things that their friends and family had said, one thing that we realised is that for many, what was said wasn’t so important as the fact that someone had listened.

This year, during Babyloss Awareness Week, the Miscarriage Association and our supporters want to spread the message across the country and around that would that while pregnancy loss can be a very upsetting experience, it doesn’t have to be a lonely one. We’re here to listen.


To help break the taboo around talking about pregnancy loss, we’re launching a new animation, illustrated and voiced by women who have experienced miscarriage. The video shows how for many people miscarriage is not only a physical loss, but the loss of the hopes and dreams for the future – and that talking to a friend or to the Miscarriage Association is one way through. You will find this video on Facebook, Twitter and YouTube. Please feel free to share it with your friends and family.

To accompany the video, we have developed a set of shareable images for Facebook, Twitter, Instagram and other social media, which you can download below and use to let your friends and family know that if any one of them has experienced pregnancy loss, if anyone wants to talk, then you’ll be here to listen. Please share with the hashtag #heretolisten.

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Babyloss Awareness Week pin badgeBabyloss Awareness Ribbons

We currently have enamel Babyloss Awareness ribbon pins for sale via our office. Many of our supporters wear these during Babyloss Awareness Week, and have found them to be a conversation starter on the subject of pregnancy loss.

Please note: we are only able to sell and ship pin badges within the UK.

You also might like to add a virtual Babyloss Awareness Twibbon to your Facebook or Twitter profile picture.

Wave of Light

At 7 p.m. (local time) on Saturday October 15 (International Pregnancy and Infant Loss Awareness Day), people from around the world will light a candle or candles, at 7p.m., creating a Wave of Light in memory of babies who have died too soon.

You can see our 2015 Wave of Light photo gallery on our Days that Matter website. If you would like to add your candle photo to our 2016 gallery, either upload it to our Facebook page with a message saying ‘for the gallery’ or email it to

Support the Miscarriage Association

Every year, we’re here to listen to hundreds of people who need to talk about baby loss: on our phone helpline, in our online forums and on email. You can help us continue this vital work, raising awareness and supporting those affected, by making a donation to the M.A. Text MISC11 £5 (or any other amount) to 70070 or find out other ways to donate.

Share your story

If you’re taking part in Babyloss Awareness Week this year – whether it’s by wearing a pin or taking part in a walk– we’d love to publish what you’ve done and why on our Days That Matter site. Days That Matter is our project which is dedicated to recognising important dates related to baby loss. By sharing your story, you’ll help inspire others to get involved and help us raise awareness in the weeks and year ahead. To share your story and photos, email them to us on

Babyloss Awareness Week events

For updates on memorial services, walks and other activities, please see our list of Babyloss Awareness Week events or our Facebook page.

Press enquiries, including requests for case studies, should be directed to our office on or 01924 200795.

* Charities involved in Babyloss Awareness Week include the Miscarriage Association, Action on Pre-Eclampsia, ARC (Antenatal Results and Choices), Bliss, the Ectopic Pregnancy Trust, Group B Strep Support, the Lullaby Trust, Sands and TAMBA. See the Babyloss Awareness Week Facebook page for other activities and events.