Media queries
The Miscarriage Association is an expert resource for advice, information and comment on the facts and feelings of miscarriage.
We recognise that print, broadcast and online media want to provide sound information, news and features; and that journalists and researchers seek wherever possible to source reliable facts and figures.
We also appreciate your assistance in raising public awareness of miscarriage, in helping to provide important information to your audience and in reducing the taboo associated with miscarriage.
We are always happy to help whenever we can, supporting responsible media coverage of the facts and feelings of miscarriage.
We can:
- Provide background information about miscarriage, ectopic pregnancy and molar pregnancy
- Help you make sense of information that you have sourced
- Comment on research findings
- Comment on issues and stories around miscarriage that are in the public domain
- Provide case studies where possible (depending on your criteria and deadlines)
You can find background information here.
Press release 25 Feb 2013
Miscarriage Association Unveils Awareness Campaign Encouraging People to Open Up About Miscarriage
- With one in four pregnancies ending in miscarriage, LIDA unveils nationwide campaign -
Direct and Digital agency, LIDA, has created a national poster and guerrilla marketing campaign for the Miscarriage Association, aimed at breaking the silence around miscarriage, which ends one in four pregnancies.
The campaign launches on Monday 25 February with posters located at fourteen train stations across the UK. The outdoor advertising campaign, targeted at stations with high footfall, is being supported by intriguing blue envelopes addressed ‘To anyone’, left in random places around the poster activity.
The placement of the blue envelopes reflects the randomness of miscarriage, with the message inside centring on the one in four statistic and encouraging people to start talking about miscarriage, or to speak to one of the charity’s helpline staff.
Ruth Bender Atik, National Director of the Miscarriage Association, said: “Miscarriage affects many thousands of people throughout the UK every year, and yet it’s rarely spoken about openly. We know that talking about it can make a huge difference to the women, men/partners, families and friends affected by miscarriage, and we hope that this campaign will help to end the silence.”
Nicky Bullard, Executive Creative Director at LIDA, added: “We wanted to highlight the randomness of miscarriage through our powerful little blue envelopes, left anywhere, addressed to anyone. The high stat means that there is a likelihood you will have been touched by the subject, whether it’s yourself, your partner, your daughter, friend or colleague. We just need to get people talking about it.”
- ENDS -
For more information and case studies, contact:
Ruth Bender Atik, Miscarriage Association
T: 01924 200795 M: 07968 645461 E: ruth@miscarriageassociation.org.uk
Credits
Dan Wright Copywriter (OOH campaign)
Andrew Pogson Account Director (OOH campaign)
Jo Legg Creative Director (Guerrilla campaign)
Sara Pouri Account Director (Guerrilla campaign)
Channel: Four Sheet Posters and Guerrilla Marketing
About the Miscarriage Association
The Miscarriage Association is a national charity working across England, Northern Ireland, Scotland and Wales.
It was founded in 1982 by a group of people who had experienced miscarriage and we continue to offer support and information to anyone affected by the loss of a baby in pregnancy, to raise awareness and to promote good practice in medical care.
About LIDA
LIDA is digital and direct marketing agency that focuses on creating Better Customer Connections between brands and consumers.
We create measurable value for brands by using customer understanding to develop action-orientated communications that connect better with customers across all channels.
Key clients include: Virgin Holidays, Boots, IKEA and Intercontinental Hotel Group
