Miscarriage Association launches new animation for Babyloss Awareness Week

Today is the start of Babyloss Awareness Week 2016, a special annual event to remember the brief lives of babies lost during pregnancy,  during or shortly after birth, or in infancy.

Over the next seven days, women and men affected by babyloss, across the UK and around the world, will be wearing pinbadges and Twibbons, lighting candles, attending events and raising awareness about the impact of pregnancy loss.

To mark this special event, the Miscarriage Association is proud to launch a new animation, which tells the story of one couple’s experience of a missed miscarriage. The animation has three key messages: that for many, miscarriage isn’t just a physical loss, but the loss of hopes and dreams for the future; that talking about the loss can help; and that the Miscarriage Association is here to listen if you need us.

The animation was illustrated by Emma Plunkett from planXdesign and voiced by Amy Swales, both of whom have personal experience of miscarriage. The video was developed by The Service, with animation by Dom Faraway.

We have uploaded the video to both YouTube and Facebook. Please feel free to share it with your family and friends, and help raise awareness about pregnancy loss, both during Babyloss Awareness Week and beyond.

For more information about other activities and events this week, see the Babyloss Awareness Week page on our website.